The Optical Shop
Queen Street Campbelltown
This successful business required a refurbishment to update the store interior and complement their new corporate branding. To help the shop stand out on this bustling main street an eye catching orange entrance portal was installed around the existing roller shutter entry which faces oncoming traffic on the one-way street. Illuminated signage on the portal adds visibility at night time, and this element was replicated at the second entrance located within the mall.
A circular graphic film element adds interest to the shopfront with the translucent film contrasting the backdrop of royal blue cabinetry. Trapezoid designed white cylindrical display units which are suspended by cable for feature shopfront displays.
Blue and orange polyurethane joinery units contain revolving spectacle displays along the glazed shopfront and fixed, angled display along the tenancy wall. Drawers to the base units have no handles, but rather a bevelled top edge for finger-pull opening. Along with the contrasting white counters, the clean, horizontal lines of the drawer tops provide a stable, grounded element to the store.
A circular graphic film element adds interest to the shopfront with the translucent film contrasting the backdrop of royal blue cabinetry. Trapezoid designed white cylindrical display units which are suspended by cable for feature shopfront displays.
Blue and orange polyurethane joinery units contain revolving spectacle displays along the glazed shopfront and fixed, angled display along the tenancy wall. Drawers to the base units have no handles, but rather a bevelled top edge for finger-pull opening. Along with the contrasting white counters, the clean, horizontal lines of the drawer tops provide a stable, grounded element to the store.